It just could be that we are reaching something of a tipping point where the reputational cost to a business starts to look as if it might be more damaging than the financial cost. Gaining a reputation for avoiding tax, whether legal or not, is not something any business wants to have.
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Urban Outfitters has apologised for a 'red-stained' sweater bearing the logo of a US university where four students were shot dead in 1970.
Edinburgh's poet laureate has offered some words of reconciliation as Scotland prepares to vote on independence in just two days' time.
Temperatures will be on the rise in the next few days, with highs of 25C in the sunshine by Thursday, but do not expect clear blue skies.