Retail expert: 'Shopping behaviour online has changed'

Retail expert Carmel Allen has told Daybreak that "shopping behaviour online has changed."

"When we first started shopping online price was the imperative thing and now it's very much, can I take it back? Is it easy to return?"

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'Busiest' online shopping day

Online retailers are braced for their busiest day of the year as consumers take part in the annual pre-Christmas shopping spree dubbed Cyber Monday.