Hospital brands hoax call 'foolish' and decision to broadcast 'truly appalling'
Lord Glenarthur, Chairman of King Edward VII’s Hospital, Sister Agnes, has sent a letter to Mr Max Moore-Wilton, Chairman of Southern Cross Austereo, it reads:
I am writing to protest in the strongest possible terms about the hoax call made from your radio station, 2DayFM, to this hospital last Tuesday.
King Edward VII’s Hospital cares for sick people, and it was extremely foolish of your presenters even to consider trying to lie their way through to one of our patients, let alone actually make the call.
Then to discover that, not only had this happened, but that the call had been pre-recorded and the decision to transmit approved by your station’s management, was truly appalling.
The immediate consequence of these premeditated and ill-considered actions was the humiliation of two dedicated and caring nurses who were simply doing their job tending to their patients.
The longer term consequence has been reported around the world and is, frankly, tragic beyond words.
I appreciate that you cannot undo the damage which has been done but I would urge you to take steps to ensure that such an incident could never be repeated.