The increase in parental child abduction cases is a major cause for concern, particularly in the lead-up to the school holidays; we know that before or during school holidays is one of the most common times for a child to be abducted.
We hope that this campaign will help inform and educate the UK public and encourage parents thinking of abducting their child to think twice before they cause significant distress to themselves and their family.
More top news
Bright & breezy with some showers
ITV News witnesses the devastating aftermath as 600 people remain missing and 300 are confirmed dead.
Wayne Lotter, the co-founder and president of the conservation organisation PAMS Foundation, has been shot dead by gunmen in Tanzania.