NRA executive vice president Wayne LaPierre has told a news conference that "now is the time to speak about protecting American children.
Speaking for the first time since the Sandy Hook school shootings, he told reporters federal gun prosecutions have decreased and the media promotes violence through video games, adding that the media also demonises lawful gun owners.
More top news
Very windy with gales possible
Strong performance from world number 100 meant Great Britain very nearly dominated day one of the competition.
As a promotion Black Friday is flawed. While it whips up demand and redistributes it the event doesn't obviously generate additional sales.