Many retailers are bringing their traditional Boxing Day sales forward to Christmas Eve as they compete to entice customers and boost sales figures.
Marks and Spencer's online sale will begin at noon today, John Lewis will follow at 5pm and Currys/PC World at 7pm, according to the Daily Mail.
Online giant Amazon will also start its sale on Christmas morning, a day earlier than usual.
More top news
Conspiracy theorists claim this picture shows a "human-like being" fixing Nasa's Curiosity Rover on the surface of Mars.
The Brit actor has already won a Golden Globe and now a Screen Actor Guilds Award - which is widely known for predicting Oscar success.
A man standing trial accused of murdering two pensioners has been found hanging in his prison cell, police say.