Boxing Day sales records were smashed today as shoppers sent tills into meltdown across the country, with thousands of bargain-hunters waiting for stores to open their doors.
In London, forecasters said more than £50 million would have been taken on the West End's famous shopping destinations of Bond Street, Regent Street and Oxford Street by closing time tonight.
The surge in enthusiasm for a spending spree was attributed by analysts to wealthy international shoppers drawn in by deals on premium beauty brands and designer fashion accessories.
Boxing Day may have set a new British record for online sales, but are shoppers aware of their consumer rights?
Millions of shoppers swamped Boxing Day sales across the UK as festive retail records were predicted to have tumbled.