Millions of shoppers have flocked to the traditional Boxing Day sales in what retailers are already calling a record-breaking day.
They were predicted to spend almost £3 billion on Boxing Day alone.
ITV News' correspondent Sejal Karia reports:
Boxing Day may have set a new British record for online sales, but are shoppers aware of their consumer rights?
Millions of shoppers swamped Boxing Day sales across the UK as festive retail records were predicted to have tumbled.