UK internet users made 84 million visits to retail websites on Christmas Eve and 107 million visits on Christmas Day - up a substantial 86%, and 71% year on year.
James Murray, digital insight manager at credit rating and analysts Experian, said another bumper Boxing Day was predicted for web sales:
Boxing Day has traditionally been the single biggest shopping day of the year online. This year we predicted that Boxing Day would see UK internet shoppers make 126 million visits to retail websites, and in doing so set new records for online shopping.
Things could go either one of two ways. Either the boom in post-Christmas shopping could mean our cautious predictions of 31% growth for Boxing Day are smashed out of the park, or the early buying on Christmas Eve and Christmas Day could mean Boxing Day is slightly subdued.
Boxing Day may have set a new British record for online sales, but are shoppers aware of their consumer rights?
Millions of shoppers swamped Boxing Day sales across the UK as festive retail records were predicted to have tumbled.