Conservative Party chairman Grant Shapps indicated the child benefit reforms had been unpopular in his own home and said he feels "the pain" of the cut.
He told the World this Weekend:
I speak as one of the 15% of parents who is losing child benefit. I have three children, I have just filled in the form. I totally understand and get how frustrating these things are.
Nobody wants to lose money, nobody wants to lose the income. The reality is if you are losing child benefit you are by de facto in a somewhat better position than other people, which is why this policy commands overall support from the public.
I am one of the people affected. I won't quite go as far as sharing the conversation between me and my wife but I feel the pain.
More top news
There will be heavy showers on Saturday though sunshine will be enjoyed by many across the UK before a similar outlook on Sunday.
It's Prince George's fourth birthday ... but how much do you actually know about the young royal? Here's your chance to find out!
A new system will allow authorities to track private drones as research finds the heavier flying gadgets could smash plane windscreens.