– Public Health Minister, Anna Soubry
Making healthier, balanced meals on a budget can be a challenge for families. This new Change4Life campaign offers families free healthy recipes and money off those much needed cupboard essentials to encourage everyone to try healthy alternatives.
Thanks to the continuing success of Change4Life, a million mums have changed their behaviour.
But England has one of the highest rates of obesity in Europe with over 60 percent of adults and a third of 10 and 11 year olds overweight or obese.
ITV will air the first ever health-focussed ad break tonight at the start of a graphic new campaign to expose the 'hidden nasties' in everyday food and drink.