ITV to air first ever health-focussed ad break

The advert forms the centrepiece of a campaign which aims to encourage the public to manage the amount of salt, fat and sugar in their diet.

The Change4Life adverts, which are made by Aardman, the creators of Wallace and Gromit, have joined forces with a range of food manufacturers and ITV to host the first ever health-focussed ad break during Coronation Street.

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'Hidden nasties' in food exposed

ITV will air the first ever health-focussed ad break tonight at the start of a graphic new campaign to expose the 'hidden nasties' in everyday food and drink.