Morrisons set out plan to improve trading

Morrisons has blamed its "disappointing" sales performance over the festive period partly on "hard pressed consumers increasingly shopping to a budget" and partly on the rise of "other channels" - such as online retail.

A statement from the supermarket chain set out the following aims to improve trading:

  • Improve promotional innovation
  • Communicate points of difference (with its competitors)
  • Accelerate other shopping channels, such as online and convenience

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Morrisons unsure of online sales

Morrisons' like-for-like sales in the six-week period up to December 30 were down 2.5% on the previous year. The supermarket chain told ITV News "no final decision has been made" on moving to sell groceries online as they are unsure of their benefits