Racing pundit John McCririck has said he is suing Channel 4 for £3 million claiming the broadcaster axed him from its racing coverage because he was too old.
The 72-year-old - known for his bling, sideburns and deerstalker - was dropped when the station unveiled its new presenting team headed by Clare Balding.
McCririck has previously criticised the decision by Channel 4 to award the contract to produce the racing coverage to IMG Sports Media, ending its previous agreement with Highflyer.
In a statement, he said: "After 29 years with Channel 4 Racing, on a rolling annual contract, I have been sacked without any consultation or cogent explanation.
"For loss of future earnings, unfair career damaging, public humiliation, stress and mental anguish, I will be seeking £500,000.
"I am seeking a further exemplary, punitive £2.5m, part of which will be donated to charitable organisations helping to prevent negative prejudice in the workplace.