A report by ITV News into the slaughter of a family of elephants is fuelling calls for a complete ban on the international ivory trade.
Activists are calling for Interpol and the World Customs Association to work together to crackdown on the trade.
Here's ITV News Correspondent Paul Davies' report, which includes footage from campaign group the Environmental Investigation Agency:
Illegal poaching in Africa is being fuelled by a growing demand for ivory from wealthy consumers in China, and across Asia.
The poachers who slaughtered 12 elephants at the weekend were likely big-time gangsters fuelled by consumer demand in the Far East.
A family of 12 elephants has been killed and their tusks hacked off in the worst recorded incident of ivory poaching in Kenya's history.