It's very human - when you look at it, the full face is in front of you, you look straight into the eyes and face.
There are no airs and graces, there's no background context to allude to success or power - it's very much on a level of one to one with the viewer.
It's quite natural, it's open, it's straightforward and very pure - it's immediate and not overly sentimental.
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Marjorie and Michael Cawdery, both 83, are understood to have been stabbed to death in a killing their family called "incomprehensible".
Detectives have launched a murder investigation following the shooting in Brent, north west London on Friday night.
Hot and humid throughout the Bank Holiday Weekend.