A six week TV ad campaign is being launched, following a poll conducted last week by the NSPCC and YouGov, which found:
- One in five would report concerns as soon as they arose
- It found the main barriers to reporting child abuse would be fear of being wrong, fear of making it worse for the child, fear of splitting up the child's family and fear of repercussions of the accused
- Half of people who contact the NSPCC's helpline have waited over a month to get in touch
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