A six week TV ad campaign is being launched, following a poll conducted last week by the NSPCC and YouGov, which found:
- One in five would report concerns as soon as they arose
- It found the main barriers to reporting child abuse would be fear of being wrong, fear of making it worse for the child, fear of splitting up the child's family and fear of repercussions of the accused
- Half of people who contact the NSPCC's helpline have waited over a month to get in touch
More top news
A "lethal mix of failures" at a maternity unit led to the deaths of 13 mothers and babies, a report has found.
Oxfordshire Safeguarding Children's Board has apologised over the time it took to investigate child exploitation in the county.
The working group that is supporting fan ownership of Leeds has confirmed they will try and meet with Oscar-winning actor Russell Crowe