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NSPCC abuse ad campaign

The NSPCC is launching a new TV ad campaign today, urging people not to wait to report sexual abuse. It follows a poll that reveals less than one in five would report concerns as soon as they arose.

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NSPCC: 'Don't delay' when reporting child abuse

Fewer than one in five of us say we'd take action immediately if we felt a young person we knew was facing abuse, according to figures from the NSPCC.

ITV Daybreak spoke to John Cameron from the NSPCC who said that people shouldn't be over anxious when calling the NSPCC for advice.

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