TV ad urges people 'not to wait' to report sexual abuse

'The Stuff Kids Say' is a new six week TV ad campaign launched by the NSPCC that urges people not to wait until they're certain to report sexual abuse.

According to the NSPCC, half of people who contact its helpline have waited over a month to get in touch.

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NSPCC abuse ad campaign

The NSPCC is launching a new TV ad campaign today, urging people not to wait to report sexual abuse. It follows a poll that reveals less than one in five would report concerns as soon as they arose.