Strapped-for-cash actively seeking loan sharks

Some people in London are so short of money they are not only turning to illegal loan sharks, but they are taking the incredible step of advertising to find one.

A special ITV News investigation has found - especially in east London - that despite the warnings about intimidation and extortionate charges from illegal lenders, there's been a spike in the number of people believing a loan shark is the only way out of their financial troubles.

ITV News Consumer Editor Chris Choi reports: