Fortunately for Google, Graph Search isn't designed to take on web search.
It's a personal, user-friendly and, we are told, 'privacy aware', way to answer queries and track people down more easily. And Facebook must prioritise security above all else, or risk alienating or losing users.
In terms of the evolution of Facebook, this feels like the logical next step. And for connection purposes, be that friendship or dating, it is useful and intuitive.
But it's only as reliable and useful as the tags people use.
More top news
Ex-minister Owen Paterson said David Cameron should apply to leave the EU immediately after the general election next year.
Fresh data revealed smartphone and tablet users are increasingly targeted by online crooks.
Children whose parents have divorced are driven to drink or drugs, new research suggests.