Fortunately for Google, Graph Search isn't designed to take on web search.
It's a personal, user-friendly and, we are told, 'privacy aware', way to answer queries and track people down more easily. And Facebook must prioritise security above all else, or risk alienating or losing users.
In terms of the evolution of Facebook, this feels like the logical next step. And for connection purposes, be that friendship or dating, it is useful and intuitive.
But it's only as reliable and useful as the tags people use.
More top news
The pristine collection from the 1960s and 1970s could net owner Doug Carpenter a packet if they sell at auction today.
Benedict Cumberbatch heads up a group of all-star actors who have shot short films in defence of the Act.
A modified version of the herpes virus has proved a major success in phase III clinical trials.