Fortunately for Google, Graph Search isn't designed to take on web search.
It's a personal, user-friendly and, we are told, 'privacy aware', way to answer queries and track people down more easily. And Facebook must prioritise security above all else, or risk alienating or losing users.
In terms of the evolution of Facebook, this feels like the logical next step. And for connection purposes, be that friendship or dating, it is useful and intuitive.
But it's only as reliable and useful as the tags people use.
More top news
The 2017 Oscars will be remembered as the year the wrong film got the best picture award, but it wasn't the first memorable mix-up.
The family of a girl who died of an asthma attack after a GP turned her away, are speaking out after the doctor only got a written warning.
An ex-boyfriend murdered a couple after he searched on google for videos on getting revenge and the lengths of sentence for murder.