Fortunately for Google, Graph Search isn't designed to take on web search.
It's a personal, user-friendly and, we are told, 'privacy aware', way to answer queries and track people down more easily. And Facebook must prioritise security above all else, or risk alienating or losing users.
In terms of the evolution of Facebook, this feels like the logical next step. And for connection purposes, be that friendship or dating, it is useful and intuitive.
But it's only as reliable and useful as the tags people use.
More top news
The Oxford English Dictionary highlighted political youth movements worldwide - but what were the other words on the shortlist?
NHS standards body cites "serious" safety concerns over the procedure, saying it should only be used in research contexts.
The decision by the EU27 to progress to trade talks is expected to be little more than a formality.