Fortunately for Google, Graph Search isn't designed to take on web search.
It's a personal, user-friendly and, we are told, 'privacy aware', way to answer queries and track people down more easily. And Facebook must prioritise security above all else, or risk alienating or losing users.
In terms of the evolution of Facebook, this feels like the logical next step. And for connection purposes, be that friendship or dating, it is useful and intuitive.
But it's only as reliable and useful as the tags people use.
More top news
Fine for most on Monday but turning increasingly windy
Five people have been rescued from a small leisure boat on the Solent, after its engine failed and it began taking in water.
A US doctor has been accused of killing a lion during an illegal hunt, a week after it emerged dentist Walter Palmer killed Cecil the lion.