Lance Armstrong 'brand is in the gutter'

David Walsh is the sports writer for the Sunday Times has followed the Lance Armstrong doping story:

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Lest anyone forget, he did this interview because his reputation/brand was in the gutter. Only time will tell how much it helps.

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When he said he was behaving like a jerk during those years, I thought 'Lance, I could have told you that back then.'

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Lance Armstrong 'ashamed'

Lance Armstrong said he felt "ashamed and humbled" during the second round of his interview with Oprah. He said he would like to return to competitive sport, and became emotional whilst talking of the impact of the scandal on his family.