Lance Armstrong 'brand is in the gutter'
David Walsh is the sports writer for the Sunday Times has followed the Lance Armstrong doping story:
Lest anyone forget, he did this interview because his reputation/brand was in the gutter. Only time will tell how much it helps.
From @DavidWalshST on Twitter:When he said he was behaving like a jerk during those years, I thought 'Lance, I could have told you that back then.'
From @DavidWalshST on Twitter:
Lance Armstrong has plenty more questions to answer
Lance Armstrong cannot expect to be redeemed after his brief TV confession. Names must be named.
Tyler Hamilton tells ITV News 'I'm proud of Armstrong'
Tyler Hamilton, a former team-mate of Lance Armstrong who implicated him in the doping scandal, has told ITV News, "I'm proud of him".
The contradictions and holes in Armstrong's confession
The self-flagellation makes for gripping television but it does not really amount to much in the long run.