In the second interview with Oprah, Lance Armstrong admitted he felt disgraced and humbled.
He said: "But I also feel humbled. I feel ashamed. This is ugly stuff.
"Nike called, and they said that they are out. Then the calls started coming.
"Everybody was out. Still not the most humbling time, but not a fun period."
Lance Armstrong cannot expect to be redeemed after his brief TV confession. Names must be named.
Tyler Hamilton, a former team-mate of Lance Armstrong who implicated him in the doping scandal, has told ITV News, "I'm proud of him".
The self-flagellation makes for gripping television but it does not really amount to much in the long run.