Apple posted record revenues for the last three months of 2012 but still managed to fall short of market expectations.
The computer giant's rocket-like growth stalled with earnings of £8.2 billion remaining flat compared to the year before - marking the first time the technology company had not boasted double-digit increases in earnings for years.
Revenue from October 1 to December 31 last year came in at a record £34.4 billion ($54.5 billion) but fell short of the $55 billion forecast by Wall Street.
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It comes after the collapse of BHS in 2016 with a £571 million deficit in its pot for 19,000 pension holders.
One newspaper has picked a northern city as Britain's best place to live, due to its ancient beauty and recent modernisation.
A shock to the system