One of the biggest campaigns in a decade to end world hunger is being launched today, by a hundred charities across the UK.
Talking about the IF campaign to ITV Daybreak, Brendan Cox explained how previous campaigns have made amazing progress, but the one area that does need work is hunger.
He said the world's food supply needs to be redistributed and the G8 could be the moment the UK 'turns the tide' on this.
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Results of the public vote will be announced on Sunday evening, a day after the contestants put on their best "diva"-inspired show.
Most parts will see plenty of dry and fairly bright weather today
Anyone who violates the ban will be fined up to 25 million Iraqi dinars (£17,000).