All courses of action on this issue have their difficulties but I would argue the riskiest thing of all would be to do nothing, would be to sit back and see all the changes taking place in Europe, with the eurozone, and just say this is nothing to do with us and see all the debate in Britain and say I'm going to stand back from it.
Much better is to get in there, shake the debate, lead the debate, lead the argument for how we get a more competitive, flexible and open Europe and then put that to the British people in a referendum.
Business can see that the Conservative Party has a plan for how we deal with this issue.
To the surprise of many Lib Dems, Nick Clegg appears to have played down the importance of the Coalition's divide on an in-out referendum.
Business leaders in Davos are worried about the Prime Minister's pledge to put Britain's membership of the European Union to a referendum.
With some in France keen to "roll out the red carpet" for a British exit, Germans favouring decentralisation welcome EU renegotiation talks.