New research out today shows that it has never been more expensive to raise a child.
With a cost of £222,000 a year to raise a child until the age of 21, parents are struggling.
Mum of three Sarah Fisher spoke to ITV Daybreak, she said: "We're not in a position to buy the best for everything".
More top news
In what appeared to be a direct challenge to Ed Miliband, the Ukip leader tucked into the sandwich during a pre-byelection walkabout.
Wonga, under Errol Damelin, was lending irresponsibly on an almighty scale, 375,000 people is larger than the population of Cardiff.
A retired businessman from Newport has built up Britain's biggest mini-bar