Analysts company Ovum has said that while the Blackberry 10 has improved features, it is not enough to rescue the company from remaining a "niche player" in the market as a whole:
The Blackberry 10 platform offers a differentiated user experience in today’s crowded and homogenous smartphone market. The Blackberry Z10 and Q10 will stand out from the Android masses and look distinct from Apple’s iPhone. The user experience of Blackberry 10 introduces some nice new features but importantly builds on Blackberry’s UI heritage and therefore will certainly appeal to existing Blackberry users. However, the challenge for the company will be to attract new users and those that have already moved to alternative smartphones.
Ovum believes that despite a well-designed Blackberry 10 platform, that will certainly attract short-term interest from existing users the company will struggle to appeal to a wider audience and in the long-term will become a niche player in the smartphone market.
More top news
Sex and drugs are off limits for undercover police, official guidelines published for the first time state.
Nicola Sturgeon will hold talks with European Parliament president Martin Schulz in Brussels today.
IKEA is recalling almost 36 million chests and dressers in the US and Canada after the deaths of three children.