– BRIAN BLAU, RESEARCH DIRECTOR IN CONSUMER TECHNOLOGY, GARTNER
The mobile trend clearly seems be that users are adopting mobile and that Facebook and advertisers like the results they are getting. Facebook has a relatively easy time generating inventory and finding advertisers to fill that inventory.
They were up 10 percent overall on mobile (ad revenue). That's got to be relatively good news for those that are watching Facebook and seeing how they are dealing with their user adjustment over to that platform.
Facebook's revenue in the final three months of 2012 has gone up 40% compared to 2011 - to $1.585 billion. The firm's latest financial report shows daily active users at 618 million on average in December, with monthly active users at 1.06 billion.