RIM change name to Blackberry at new phone launch

During the launch of their newest handsets mobile phone maker Research In Motion (RIM) has announced that it will unify its brand image and be known from now on as 'Blackberry'.

Chief executive Thorsten Heins is reported to have said at the unveiling of the new Blackberry 10 phone, that there will now be, "one consistent brand that is recognised around the world."

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Blackberry 10 phone unveiled

Blackberry has unveiled its latest smartphone at a global launch event.