On a daily basis we see the devastation caused to young people's lives by online grooming.
What we are seeing is that for a growing proportion of grooming cases reported to the centre, online abuse is an end in itself.
UK children can be targeted from anywhere and offenders will cast their net widely to target large numbers of children.
Things can quickly spiral out of control for victims.
Children may be targeted because of their vulnerability but any child can be a victim.
What is apparent is that parents' and carers' can make that vital difference in whether or not a child becomes a victim of these ruthless predators online.
More top news
After a sweltering day, where temperatures reached a record high for July, the weather turned.
One of Britain's leading tour operators, Thomas Cook, has joined a growing push for changes to the way tourists receive security warnings.
Thunderstorms affect mostly southeast England on Thursday with a mixture of sunny spells and showers into the afternoon.