On a daily basis we see the devastation caused to young people's lives by online grooming.
What we are seeing is that for a growing proportion of grooming cases reported to the centre, online abuse is an end in itself.
UK children can be targeted from anywhere and offenders will cast their net widely to target large numbers of children.
– Chief executive of CEOP Peter Davies
Things can quickly spiral out of control for victims.
Children may be targeted because of their vulnerability but any child can be a victim.
What is apparent is that parents' and carers' can make that vital difference in whether or not a child becomes a victim of these ruthless predators online.