British butchers have said they are enjoying an upturn in trade "by as much as 20 and 30%" as consumers steer clear of imported and processed products amid the horsemeat scandal.
"There has definitely been a spike in sales for the High Street butcher in recent weeks," said Brindon Addy, chairman of the Q Guild, which represents 130 butchers across England, Scotland and Wales.
He put the boom in home-grown meat sales down to a "trust issue," with confidence in cheaper meats of now-dubious content from Ireland and the continent plummeting.
"Some people are wising up," Mr Addy added. "If they buy a sausage worth tuppence, they've got to wonder what is really going into it. Horsemeat would probably be one of the better things to find in it."
A leading food scientist says the rule change that sparked the horsemeat beef scandal affected lamb products too, and they should be tested.
Retailers and the Food Standards Agency held an emergency meeting today to decide how to proceed with the horsemeat scandal.
The government has called an emergency meeting with retailers and the Food Standards Agency to discuss the horsemeat scandal.