UK butchers reported a marked spike in trade as customers turn their backs on imported and processed goods as the extent of the horsemeat contamination is revealed.
Industry figures said consumers returned to the high street butcher as confidence in processed and cheaper, imported meats plummets.
Yorkshire butcher Brindon Addy - the chairman of the Q Guild which represents 130 butchers across England, Scotland and Wales - said:
There has definitely been a spike in sales for the high street butcher in recent weeks, some are saying by as much as 20 and 30%. It is obviously great news for those butchers who have found it difficult to compete with the big supermarkets in the past. People slip into the convenience of supermarket shopping, but whenever there is a scare - be it horse meat or BSE - they always come back.