The National Pensioners Convention said the Government and local authorities need to do more to improve standards of care.
Dot Gibson, general secretary of the pensioner organisation, said:
Around 80% of home care is now provided by the private sector, yet a significant number of them are failing to treat older people with the dignity and respect they deserve.
Local authorities have a responsibility to start commissioning services on the grounds of quality - rather than for the lowest price.
Contracts should only be awarded to those who can guarantee that staff are properly trained and qualified to do the job - and the idea that services can be provided in blocks of 15 minutes at a time has got to stop.
More top news
Prime Minister plans a whistle-stop charm offensive with EU leaders this week.
Thriller writer Anthony Horowitz is at the helm of the latest Bond book, which is based on an unfilmed Ian Fleming TV script.
Actress who plays iconic Daenerys Targaryen admitted she didn't want to become typecast for nudity.