Keira Knightley Chanel advert 'too sexy' for children

A Chanel advert featuring Keira Knightley has been banned during children's programming because of its "sexually suggestive material".

The television campaign for the perfume Coco Mademoiselle showed Knightley being photographed on a bed and the photographer unzipping her clothes before she was shown dressed only in a bed sheet and crawling towards him.

"Sexually suggestive" Chanel advert featuring Keira Knightley is banned during children's programming Credit: Ian West/PA Wire

Although it was cleared without a scheduling restriction, a viewer saw the advert during the children's film Ice Age 2, and complained that it was unsuitable.

Chanel said the ad appeared during the day, and Ice Age 2 was chosen because it included sharp humour and involved recognised celebrities as voice actors which gave it an appeal to adults.

The Advertising Standards Authority (ASA) said: "The ad was inappropriately scheduled and an ex-kids restriction should have been applied."