Music superstar Rihanna is hoping to attract "fashion gods" this weekend as her collection for River Island is showcased at London Fashion Week.
The pop star's spring/summer 2013 clothes and accessories will be revealed to the world for the first time today - on a catwalk in the capital.
Earlier this week she expressed her excitement about her foray into the fashion world, and said she was looking forward to fans finally seeing her designs.
She said on Twitter: "My first fashion show!!! My designs will walk the catwalks of London Fashion Week in days!! It's gonna be MAJAH! #RihannaForRiverIsland."
She added: "Fashion gods will be in the building!! #FRONTROWLIFE #YouCantSitWithUs #RihannaForRiverIsland Can't wait for you to see it!!!"
The highly anticipated collaboration will not reach stores until March 5, but today's show will give fans an idea of what to expect.
Peter Pilotto and Michael Van Der Ham were among the fashion houses unveiling autumn-winter collections today at London Fashion Week.
Fashion icon Dame Vivienne Westwood has urged the Duchess of Cambridge to wear her clothes more than once.
Victoria Beckham showed wool was officially posh as she judged aspiring designers in a London Fashion Week showdown on Saturday night.