Groundbreaking TV adverts will be aired live from military operations today to encourage more people to join the Territorial Army (TA). The move, the first of its kind, will "show what a soldier does", according to Major General Ranald Munro.
– Major General Ranald Munro, Deputy Commander Land Forces (Reserves)
There has never been an advertising campaign like this. TA LIVE is an incredibly exciting opportunity to bring the TA to life and show just what a TA soldier does on the ground. We think this is a great way to demonstrate and educate the public about the role of the TA and the vital contribution they make to the UK Armed Forces. I know that there are plenty of people around the country who can play a key role in shaping the future of the Army.