The discovery of horsemeat in products sold as beef has shocked many consumers into buying less meat, a new survey by research company Consumer Intelligence.
An online poll of more than 2,200 adults found that the scandal has significantly altered people's shopping habits:
- A fifth of adults said they had started buying less meat as a result of the scandal
- 65% of respondents said they trusted food labels less as a result
- 60% of adults surveyed said they would buy meat from their local butchers
- 25% said they would buy more joints, chops or steaks instead of processed meat