Asda boss' horsemeat shock

The boss of Asda today described his "shock" as revelations of the horsemeat contamination scandal broke, vowing to leave "no stone unturned" to address problems in the supply chain.

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Brits 'buying less meat' due to horsemeat scandal

The discovery of horsemeat in products sold as beef has shocked many consumers into buying less meat, a new survey by research company Consumer Intelligence.

An online poll of more than 2,200 adults found that the scandal has significantly altered people's shopping habits:

  • A fifth of adults said they had started buying less meat as a result of the scandal
  • 65% of respondents said they trusted food labels less as a result
  • 60% of adults surveyed said they would buy meat from their local butchers
  • 25% said they would buy more joints, chops or steaks instead of processed meat

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