David Cameron: UK firms need to 'sell hard' abroad

David Cameron has told ITV News Political Correspondent Carl Dinnen that Britain needs to “sell itself” better to fast-growing economies.

Cameron is heading the largest-ever business delegation to travel overseas with a Prime Minister.

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PM in India for big trade push

David Cameron is in Mumbai to head up the largest trade delegation taken overseas by a Prime Minister and to "open doors for British business" in India.