The Food and Drink Federation (FDF) has rejected a call by the Academy of Medical Royal Colleges for a heavy tax on fizzy drinks.
Terry Jones, from the FDF, told the BBC that the report was “a collection of unbalanced ideas”.
The Academy of Medical Royal Colleges has presented as its recommendations, a collection of unbalanced ideas apparently heavily influenced by single issue pressure groups.
FDF had hoped that today's report would have looked seriously at how the food industry and the medical profession would have worked together to tackle obesity, and genuinely brought new insights to bear on how to empower healthier choices and change behaviour to deliver better long-term public health outcomes.
This report fails to do that.
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