Asda boss' horsemeat shock

The boss of Asda today described his "shock" as revelations of the horsemeat contamination scandal broke, vowing to leave "no stone unturned" to address problems in the supply chain.

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Majority 'not worried' about eating horsemeat

A majority of people say they are not worried about unknowingly eating horsemeat, with men being especially unconcerned, according to an ITV News Index poll conducted by ComRes.

  • 27% of people said they think they have eaten horsemeat without their knowledge and are concerned about it.
  • Women are more likely to be concerned than men: 30% of women, compared to 23% of men.
  • 51% said they think they have probably eaten horsemeat but are not concerned about it.
  • 58% of men reported being unconcerned about eating horsemeat, compared with 45% of women

On the principle of eating horsemeat in general, the public seem divided, and strong gender differences prevail.

  • 44% said they do not mind eating horsemeat, as long as they knew what they are eating
  • 46% said they did mind eating horsemeat
  • 53% of men said they did not mind eating horsemeat, as long as they knew, whilst 56% of women said feel uncomfortable eating the meat

ComRes surveyed 2,050 people.

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