Quarter of consumers 'would eat horsemeat'

Not all consumers have been put off by the horsemeat scandal.

  • 25% would knowingly eat horsemeat
  • 33% would consider eating horsemeat
  • 42% say they would not eat it at all

Source: Consumer Intelligence (survey was completed by 2,257 British adults)

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UK diets changing after scandal

Research shows the horsemeat scandal is changing the way some consumers shop with almost a quarter buying less processed meat.