The director general of the British Soft Drinks Association has rejected a proposal by doctors to increase the price of fizzy drinks in order to tackle obesity.
We share the recognition that obesity is a major public health priority but reject the idea that a tax on soft drinks, which contribute just 2% of the total calories in the average diet, is going to address a problem which is about overall diet and levels of activity.
Over the last 10 years, the consumption of soft drinks containing added sugar has fallen by 9% while the incidence of obesity has been increasing, and 61% of soft drinks now contain no added sugar.
The report by the Academy of Medical Royal Colleges called for a price hike of around 20%.
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