One third of the British public claim they are buying less meat from supermarkets as a result of the horsemeat scandal, whilst 12% of people say the revelations have made them consider giving up meat altogether, according to an ITV News Index poll carried out by ComRes.
- 35% of people said they are buying less meat as a result of the horsemeat scandal
- 22% of people said they have stopped buying meat from supermarkets altogether
- 12% said they are actively considering giving up meat as a result of the scandal
- Of the 12% who said they are considering giving up meat, 16% are women, and 9% are men
- 8% said the scandal has made them give up meat altogether, already