Victoria Beckham backs breastfeeding campaign

Celebrities Victoria Beckham, Myleene Klass and Donna Air have tweeted their support for the Save the Children breastfeeding campaign, they wrote:

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As a mother I know how crucial the first hour of a baby's life is. This is why I'm supporting @savechildrenuk #firsthour x vb

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As a mum,I know how crucial the first hour of a baby’s life is. This is why I’m supporting @savechildrenuk #firsthour http://t.co/VobvaJiL

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Early breastfeeding 'saves lives'

If all new mothers started breastfeeding their newborns immediately after birth, 830,000 lives could be saved a year, research has shown. Save the Children stressed the importance of breastfeeding within the first hour.