The results of the 4G auction are a game changer for the mobile industry and consumers alike.
The combination of spectrum just sold off should bring faster speeds, greater consistency and improved coverage.
While George Osborne won't be too impressed with the amount raised by the auction, it has clearly been expensive for some providers. What is important is that this extra expense isn't passed onto customers - especially in the form of tariff price rises.
While some providers claim not to be imposing a premium for 4G, it's vital that prices remain affordable for those unwilling - or unable - to make the big switch."
4G was meant to earn £3.5 billion for government yet only £2.3 billion was achieved in the auction of phone frequencies.
With the announcement that 4G is confirmed for rollout across the UK later this year, what does the future hold for mobile data services?
After a highly secret process the UK mobile phone operators are shortly to find out who has won what in the auction of 4G licenses.