Speaking at an event in New York, and in front of millions across the internet, Andrew House, the group chief executive of Sony Computer Entertainment, said:
"Today marks a moment of truth and a bold step forward for PlayStation as a company.
"Today we'll show how we are strengthening the PlayStation ecosystem.
"Today we will give you a glimpse into the future of play."
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A further 85 buses are expected to arrive on Tuesday and Wednesday, with officials saying the entire operation will last at least a week.
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