The FTSE 100 index has risen slightly this morning despite the decision by Moody's to downgrade the UK from its elite triple A rating.
There were fears that agency's decision to cut the UK's rating to Aa1 would hit its financial markets.
Shortly after markets opened in London this morning the FTSE 100 rose 0.5 percent.
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Strong performance from world number 100 meant Great Britain very nearly dominated day one of the competition.
As a promotion Black Friday is flawed. While it whips up demand and redistributes it the event doesn't obviously generate additional sales.