A charity is calling on ministers and the care sector to work together to boost care standards.
They are asking for an improvement on public understanding about quality of care dementia sufferers are offered.
– Jeremy Hughes, chief executive of the Alzheimer's Society
Society has such low expectations of care homes that people are settling for average. Throughout our lives we demand the best for ourselves and our children. Why do we expect less for our parents? We need Government and care homes to work together to lift up expectations so people know they have the right to demand the best.