Tory MP Fabricant criticises 'muffled' party message

Conservative vice-chairman Michael Fabricant said the party's voice was "muffled" and unclear following the defeat in the Eastleigh by-election.

The MP took to Twitter to argue that the party needed to "simplify its message":

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#Eastleigh The Conservative voice is muffled and not crisp. It does not clearly project Conservative core policies or principles.

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#Eastleigh The Cons Party must now co-ordinate & simplify its message without policy distractions away from core principles. 26 months

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#Eastleigh Everyone from the PM downwards must focus on the economy, immigration, crime, Europe and not allow other side policies distract

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Tory MPs 'in despair'

David Cameron is under pressure to return to core Conservative values as the party's dismal showing in the Eastleigh by-election triggered a new bout of soul-searching in the Tory ranks.